Prepare for the game day chill in style with Southern Tide's Collegiate Outerwear. Our collection features officially licensed college team Pullovers and vests designed for both warmth and team pride. Embrace the spirit of collegiate sports with this versatile, cozy outerwear that's perfect for tailgating, cheering in the stands, or any outdoor event.

Elevate your college game day style with Southern Tide's Collegiate T-Shirts. Represent your school in comfort and fashion with our officially licensed, ultra-soft tees. Whether you're tailgating or watching the game, these shirts are perfect for showing off your school pride in a relaxed, Southern-inspired look.

Show your college pride in style with Southern Tide's Collegiate Polo Shirts. These officially licensed polo shirts feature your school's logo and colors, combining timeless design with team spirit. Elevate your game day look with our high-quality college team apparel.

Classic Coastal Apparel Timeless style meets coastal ease in our Classic Coastal Apparel collection — Southern Tide’s signature selection of men’s, women’s, and kids' clothing designed for comfort, performance, and effortless versatility.   Men’s Coastal Classics Stay cool and polished with men’s coastal apparel built for adventure and everyday wear. The brrr°-die Short offers cooling, moisture-wicking fabric, perfect for golf or weekend outings. For a refined yet laid-back look, our men’s chino pants pair effortlessly with performance polos and breathable button-downs.   Women’s Coastal Classics Embrace effortless elegance with women’s coastal apparel crafted for sun-kissed days and beyond. From breezy sundresses to classic women’s shorts, each piece blends style with comfort. Lightweight coastal tops — from crisp button-downs to soft knits — complete the look with ease.   Kids' Coastal Classics Get the little ones ready for adventure with our kids' coastal apparel designed for comfort and style. From active shorts and tees to dressier shirts and chinos, each piece offers versatility for both laid-back days and more polished looks.   From performance-driven men’s apparel to versatile women’s fashion, this apparel collection captures the best of Southern Tide—quality craftsmanship, classic design, and the laid-back spirit of coastal living.

Time to Set Sail Want a deal on last season's collection? These styles have sailed their course—get Southern Tide men's clothes and gear on sale for a limited time. Items marked "final sale" are not eligible for price adjustments and cannot be returned or exchanged.

Complete your look with our Men's Accessories collection - where attention to detail meets coastal charm. From classic hats and visors to signature belts and our iconic Flipjacks®, each piece is designed to elevate your everyday style. Our accessories blend timeless appeal with modern functionality, perfect for the gentleman who appreciates both tradition and innovation. Whether you're headed to the beach or a backyard barbecue, these essentials add a touch of refined sophistication to any outfit.

You're the ultimate Crimson Tide fan. You know the players, you get up early to tailgate at Bama and you make the 7-layer dip. That being said, you need to look the part to rep your favorite team. From first downs to touchdowns and fouls to free throws, we’ve got all the college apparel and accessories you need to show your team pride in style. Find your sideline swag from our collection of University of Alabama t-shirts, quarter zips, button-downs, hats and more. Fall football games tend to get a little chilly, even in Tuscaloosa, so stay warm in an Alabama long-sleeve shirt. And a University of Alabama polo shirt will have you looking like you deserve courtside seats at the next basketball game. This college gear is made to last from pre-season to the playoffs and can even take a few beer spills along the way.   Crimson never looked so good. Your next Alabama tailgate outfit is waiting, but gameday won’t. So stock up on your game day apparel now and get ready for the season ahead. It’s gonna be a good year. Roll Tide! No matter your team, we’ve got you covered with the best collegiate apparel around!

Discover the ultimate blend of performance and style with our premium activewear for men, women, and kids. With unparalleled comfort and durability, these versatile pieces effortlessly transition from the golf course or gym to happy hour.

Discover our Sail Shop, featuring select styles from our Men's, Women's, Kids, and Collegiate lines. These timeless pieces embody our commitment to quality and design, now offered at up to 65% off original prices. Explore the collection and find those perfect additions for your active, stylish lifestyle.